In a world where awareness against racism is being raised on a large scale, you do wonder how it is possible to stumble upon such marketing gems!
At first, I thought that I had misread the name of the website (But hey, it wouldn’t be a first! Bloody French!). But a quick glance to my friend confirmed that I hadn’t misread. Au contraire!
However (call me naive if you’d like) I sincerely doubt that this was a racist pun, merely a dumb marketing idea. And this company might want to sanction their employee for not doing their homework properly.
With my very light marketing background, I do struggle to understand how this could have slipped through but then again I have unfortunately had to deal with enough idiots to know that such people are often decision makers (WTF?!).
Let’s hope that they realize their idiocy soon enough because yes, they did give us a giggle (I might get told off for finding this funny) but some people might be hurt by these double entendres.
Happy trails and remember: Carpe Diem!